After realising no-one his age was talking about Alzheimer’s Disease (AD), Seth Rogen and his wife, Lauren founded the organisation ‘Hilarity for Charity’, and addressed Congress. In dedication to finding a cure and influencing Millenials, like himself, to raise awareness.
Knowing Lauren couldn’t be the only one who has been directly/indirectly affected by AD, they sought out to change the stigma behind Alzheimer’s Disease and how educated people were on the topic. The people who aren’t talking about the disease, probably haven’t been affected. Although those unaffected, might come face to face with the condition some or other way in their lifetime, this was for sure.
How did Seth Rogen begin to associate himself with Alzheimer’s Disease?
Laurens mom was diagnosed with early-onset Alzheimer’s Disease by the age of 55. After every visit at his mother-in-law’s home, Seth said, wrapping his head around the results of the brutal disease was harder than the previous time.
Just like that, the creation of Hilarity for Charity in variations of music and comedy with the involvement of superstars like Snoop Dogg, Tiffany Haddish, James Corden and even The Muppets evolved – and the proceeds donated to an AD charity. Though there is no real cure for Alzheimer’s Disease, in-home care makes for more comfortable living conditions, improving the quality of life for those diagnosed as well as surrounding loved ones. The organisation has provided more than 250,000 hours of free in-home care, and an amount of over $11 million raised in hopes of increasing awareness and supporting cutting-edge research.
What is the strategy to positively influence Alzheimer’s Disease?
Hilarity for Charity has prioritised the most promising evidence-based Alzheimer’s Disease risk reduction strategy – living a brain-healthy lifestyle. By adding laughter and light on the disease, HFC, founded by Seth Rogen, has inspired change and improved the engagement of young future advocates of the disease.
This fantastic charity has partnered with Netflix to stream an LA-based show, reaching a global audience. Since taking this action, families are more empowered than ever to make a difference in the quality of life for those influenced by the disease, and disregarding the stigma behind it.
One thing is clear – if a little sense of humour in the kicks from Seth Rogen, while caring for families and supporting cutting edge research is what it takes to benefit Alzheimer’s Disease, we are all here for it.